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BRAND FOUNDATION
WELCOME TO BRAND FOUNDATION
WATCH THIS WELCOME MESSAGE FIRST (9:50)
MODULE 1: DISCOVER BRANDING
MODULE 1 OVERVIEW (3:58)
LESSON 1: WHAT IS BRANDING? (15:58)
LESSON 2: BRANDING vs MARKETING (7:32)
LESSON 3: CREATING CONTENT vs CONTENT MARKETING (5:16)
LESSON 4: HOW ENTREPRENEURS DIVERSIFY WITHIN ONE BRAND (13:08)
MODULE 2: VISION
MODULE 2: OVERVIEW (4:28)
LESSON 1: PAINT THE PICTURE (21:58)
LESSON 2: HOW TO CREATE YOUR BRAND VISION (16:34)
LESSON 3: YOUR VISION IS 7 LEVELS DEEP (11:06)
MODULE 3: VALUES
MODULE 3: OVERVIEW (4:21)
LESSON 1: WHAT ARE CORE VALUES? (6:10)
LESSON 2: STRONG VALUES. STRONG BRANDS (24:27)
LESSON 3: HOW TO UNLOCK YOUR CORE VALUES (16:01)
LESSON 4: MAKE A STATEMENT (9:51)
LESSON 5: YOUR ONE WORD ANTHEM (19:19)
MODULE 4: MESSAGE
MODULE 4: OVERVIEW (3:02)
LESSON 1: WHAT'S YOUR MESSAGE? (4:59)
LESSON 2: THE FAIL-SAFE BRAND MESSAGE FORMULA (11:22)
LESSON 3: CREATE A TAGLINE (20:19)
MODULE 5: AUDIENCE
MODULE 5: OVERVIEW (2:35)
LESSON 1: IDENTIFY YOUR AVATAR (22:19)
LESSON 2: WOW YOUR AUDIENCE (8:02)
LESSON 3: AUDIENCE PRIMETIME (9:46)
YOUR 1:1 BRAND CONSULTATION WITH JULIA
1:1 PRO BRAND CONSULTATION
LESSON 1: IDENTIFY YOUR AVATAR
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